28 September 2004

Shoe Money

Reading a Knitting the Blues post (and the associated amusing comments) about a knitting book going for over US$600 (I'm guessing that's something like A$900) on Ebay, I was at first sure that whoever won it had put a typo in their bid... I found it astounding! especially considering I've never heard of the designer... and didn't find the cover in any way appealing!

I suppose that something is worth what people are willing to pay for it, and I think this is yet another good example of shoe money. "Shoe Money?" (I hear you ask) "What on earth does she mean??"

Shoe money is a term which I think Maggie Alderson coined- the theory is that the perception of price depends on what the item in question is.. So, for example, for some people, $200 spent on shoes is no where near as expensive as $200 spent on domestic appliances (and in my friend Sarah C's case, the exact inverse would appear to apply to her boyfriend!).

I keep on finding instances where this theory applies. Only the other day I managed to spend $120 on some Sheridan towels on the spur of the moment (actually, about 2 minutes to decide!). Well, they were 30% off and it was exactly the shade of deep olive green I was looking for to contrast the orange walls in the bathroom- that probably sounds gross but if you saw the 70's floral orange/yellow/green curtain in there you'd understand. However, I have spent at least a month umming and ahhhing over buying (for about $140) a Polar A3 heart monitor to assist with my gym and running training. Sigh! Shoe money.

In honor of writing a brief comment about shoes, please refer my divinely soft Helmut Lang boots below (a bargain buy if ever I have had one!!).

1 comment:

  1. I thought it was only me who didn't buy things because the front jacket of a book didn't appeal to me ;)!!!!! Ah shoe money....so true.

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